An exclusive ten-part video series of wellness and fitness content built to meet travels where they are - with offerings for eary birds and red-eye flyers alike. This series played upon on the priciples of color therapy to give flyers an immersive and mood boosting experience that would convert them into new obé members.
‘Tonight, Tonight’
Disney+ / West Side Story x obé Fitness promo video
CONTENT DEVELOPMENT + PRODUCTION
Photography - Michael Lisnet
Styling - Haley Kosup-Kennedy
An exclusive ten-part video series of wellness and fitness content built to meet travels where they are - with offerings for eary birds and red-eye flyers alike. This series played upon on the priciples of color therapy to give flyers an immersive and mood boosting experience that would convert them into new obé members.
'In the air'
American Airlines x obé Fitness in-flight video series (2022)
CONTENT DEVELOPMENT + PRODUCTION
Photography - Alec Kugler
Make up - J Guerra
Styling - Jamie Frankel
Building obé’s retail footprint, we partnered with power players in the women’s fitness space, Athleta and Bala, to create custom pieces that were evocative of the obé brand. Creating images that evoked the aesthetic of both brands, caught the eye on social feeds, and showcased the product clearly helped ensure successful launches.
Retail Partnership
Obé fitness retail collaborations with Bala Bangles and Athleta
CREATIVE DEVELOPMENT + CONTENT STRATEGY
Photography - Alec Kugler
Make up - J Guerra
